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Vision Critical Introduces New Reporting Capabilities for the Sparq™ Community Panel Platform

NEW YORK, NY – August 25, 2011 – Vision Critical, a global technology and research firm and leader in providing access to on-line marketing research communities, announced today the introduction of Quick Reports, a dynamic reporting module for its premiere online community panel platform, Sparq. “We know brands are keen to understand consumers and that online communities are a key way to create deeper relationships with these consumers,” said Andrew Reid, president of Vision Critical. “However, fundamental to implementing these insights quickly is the speed and efficiency with which market researchers can pull reports, analyze data sets and share with key stakeholders. Quick Reports puts the power of knowledge quickly and effortlessly in the hands of decision makers faster than ever before.” With its new streamlined design and intuitive interface, Quick Reports allows users to easily generate customized online reports that can be shared via a web link or emailed as excel files, via Sparq. Sparq allows companies to engage directly with customers on a fast, flexible and cost-effective online platform that manages private panels, qualitative communities, discussion groups and online surveys. “Innovation in online survey platforms is almost oxymoronic these days, but leave it to Vision Critical to find a way to make it happen,” said Leonard Murphy, editor-in-chief of The GreenBook Blog. “With Quick Reports being incorporated into their Sparq offering, Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process.” About Sparq Sparq is the world’s most advanced and most widely used online community panel platform, helping companies in every industry from technology to travel connect quickly and easily with their customers and gain the insight needed to make better business decisions. Sparq is flexible allowing for both quantitative and qualitative research from one convenient central location. It is adaptable allowing companies room to run their own projects independently, with some assistance or have Vision Critical run all projects including detailed analyses and recommendations. Sparq is a registered trademark of Vision Critical Communications Inc. About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical ###