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Vision Critical Introduces Sparq™ Facebook Connect

New social media tool allows panelists to easily participate in community discussions or surveys through their Facebook account VANCOUVER, B.C. – October 24, 2011 – Vision Critical, a leading global technology and research firm, today introduced Sparq Facebook Connect which allows enterprises to strengthen their ties with their targeted customers by inviting them to participate in and share updates from topical research projects in the popular Facebook social networking environment. “Our social media capabilities demonstrate Vision Critical’s commitment to delivering valuable and timely insights to our customers and our leadership in advancing our software technology to meet ever-changing consumer behaviors,” said Gordon McNeill, senior vice president, product management for Vision Critical. “Sparq Facebook Connect unleashes the power of social networking by turning panelists into brand ambassadors who can now help expand the reach of our enterprise customers through their interactions with their Facebook networks. Sparq Facebook Connect is part of Vision Critical’s strategy to help enterprises capture the opinions and feelings of the constantly connected and on-the-go generation in a timely, convenient and trusted fashion. The company also announced its new Sparq Mobile Survey capabilities today (see separate news release). About Sparq™ Vision Critical’s Sparq platform is the world’s most advanced and widely used online community panel platform, helping global leading brands in every industry, from technology to travel, connect quickly and easily with their customers and gain the insight needed to make better business decisions. Sparq is flexible allowing for both quantitative and qualitative research from one convenient central location. Vision Critical’s fully adaptable service model allows companies to decide on the level of management and research expertise they require. About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical