Vision Critical Launches Corporate Rebranding

VANCOUVER, BC – July 26, 2011 — Vision Critical, a global technology and research firm and leader in providing access to on-line marketing research communities, announced today the launch of a new corporate website (www.visioncritical.com), new corporate video and new logo, that demonstrates the evolution of the market research industry and the company’s commitment to bridge the gap between researchers and software developers in order to provide clients with a continuous stream of deep insights for more informed decisions.

The new corporate video features only Vision Critical employees – from market researchers and respondent engagement specialists to software developers and designers – and illustrates how Vision Critical is responding to the shift in the market research industry by harnessing the power of the online world and connecting it to the world’s biggest community panels, advanced virtual reality tools and 3D environments, supported by integrated research teams.

“In the corporate video the message Listen. Learn. Change. reflects Vision Critical’s continuous dedication to providing customers with the most technologically advanced community platforms to help them to engage with their clients and have access to real-world, authentic brand insights,” said Andrew Reid, president and founder of Vision Critical. “Over 600 clients, including one third of the world’s top 100 brands, have been able to transform their research projects into market-leading products and services.”

View the new Vision Critical corporate video on You Tube: http://bit.ly/lWIzan

About Vision Critical
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at http://twitter.com/#!/visioncritical