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Vision Critical launches Sparq® Share to provide stakeholders with on-demand access to customer-validated insight

Delivered through a secure workspace, Sparq Share enables collaboration within the organization to ensure customers are heard by everyone who needs to hear them


Vancouver, Canada – Vision Critical, which enables the world’s largest brands to build communities of customers that provide ongoing insight, today announced the release of Sparq® Share, a private and secure workspace available to users of the Sparq customer intelligence platform. Sparq Share allows community managers to distribute customer insight to stakeholders across their organizations and with external partners from a centrally managed location, ensuring that decision-makers have on-demand access to the up-to-date information they need.

“To support customer-led decision-making, up-to-date customer insight must be readily available to stakeholders responsible for those decisions,” said Divesh Sisodraker, President / Chief Product Officer for Vision Critical. “Sparq Share ensures that stakeholders have easy, centralized access to the knowledge derived from Sparq, so that customer insight is effectively used to add business value.”


Private and secure insight distribution, easy to access and always available

Sparq Share provides a central repository for Stories – compelling narratives that weave together data and insight from searching and recalling information learned through community activities. To ensure managers maintain visibility and control over who has access to the insight, they can assign Sparq Share access to specific members of their organization, or with external stakeholders via a secure, password-protected experience. Users can then view all Stories shared specifically with them through Sparq Share, and are notified of any updates to the Stories they follow via email. Users and administrators can also leave feedback and comments on Stories, allowing them to collaborate in building a clearer picture of customer wants and needs.

Many companies are collecting and analyzing data, but lack a consistent insight delivery channel, leaving stakeholders struggling to find the information they need and reducing the value of insight that remains buried in email inboxes. The customer insight team spends too much time responding to requests for feedback previously delivered, and stakeholders are forced to wait for information. Sparq Share increases discoverability, reducing time spent on fulfilling requests by centralizing insight in a searchable workspace available to stakeholders anytime, anywhere, and on any device.


Collaboration influences action faster and increases the ongoing value of insight

Stakeholders and insight community managers can collaborate within the Sparq Share workspace by annotating Stories with further observations or questions. These real-time discussions accelerate and deepen customer insight, enabling quick follow-up activities to gain additional information about results and test assumptions or conclusions, often within hours or days. As a result, customer insight is more complete, more reliable and more usable for critical business decisions.

In addition, Sparq Share provides an easy way to resurface related findings from previous activities that may hold additional value when viewed in the context of more recent learnings. These can be brought into the discussions and added to Stories to build a more complete understanding of customer feedback and validate new insight.



Sparq Share is available now as a new product with introductory pricing for all customers of the Vision Critical Sparq platform. Please visit the Vision Critical website for more information at


About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology. Follow us on Twitter at