Industry Sees Uptick in Demand for Insight Community Technologies and Services
NEW YORK – May 7, 2013 – Vision Critical, the leading provider of insight community technologies, today announced that four new hires have joined the Vision Critical media and entertainment team. The division has witnessed tremendous growth since last August, bringing on over a dozen new clients and opening a new office in Los Angeles. Vision Critical Insight Community technologies have grown in popularity amongst industry stakeholders, as media and entertainment companies are increasingly tapping customer input and feedback for strategic business decisions.
Since industry veteran Bruce Friend joined Vision Critical to head up the media and entertainment division last fall, the group has brought on a total of eight new team members. Currently, the media and entertainment team works with more than 100 brands, and within the next year, revenue from media and entertainment is expected to nearly double in North America.
Bruce’s team has expanded to include Linda Forbess, joining Vision Critical as senior vice president of media and entertainment in the Los Angeles office. Prior to joining Vision Critical, Forbess was responsible for launching and managing the global market research department in interactive entertainment at THQ and at Atari. Todd Amoroso also joins Vision Critical as vice president of media and entertainment and will also be based out of Los Angeles. Amoroso brings more than 15 years of experience in entertainment research with experience in working with Madison Square Garden, MSG Sports and Ipsos MediaCT.
Based in New York, Michelle Darcy joins the media and entertainment division as vice president of media and entertainment. Darcy comes to Vision Critical from the media and entertainment division at Ipsos/OTX, where she specialized in digital research and managed the Google account, one of the company’s largest clients. Elizabeth Carey also joins the New York team, where she will be assisting in business development, marketing and client management.
“Media and entertainment companies have highly engaged consumers who have a strong emotional connection to their brands,” said Aaron Paquette, executive vice president of television & film at Vision Critical. “As such, building and maintaining a Vision Critical Insight Community is a very efficient and effective way for these companies to interact with and learn from their consumers. I am excited to welcome these four new members to the team and to continue to provide valuable consumer insights to the media and entertainment industry.”
Customer insights are critical in driving business decisions. Media and entertainment companies in particular rely on customer insights more than ever before to showcase value for advertisers, test content and more. Vision Critical currently works with Fortune 500 media and entertainment clients including Discovery Communications, Yahoo!, and Radio One.