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Vision Critical® Named Top Digital Company in Canada at 2011 Digi Awards

Creator of the world’s most advanced online panel platforms, Sparq™ and Firefly Surveys, Vision Critical is a proven industry leader (December 6, 2011) Toronto, ON – Leading global research and technology firm Vision Critical is named one of Canada’s best digital companies at the 2011 Digi Awards. The award, presented by Deloitte, recognizes the company’s achievement in interactive technological solutions, most notably Sparq™, the world’s most advanced and widely used online community panel system. Recently, Vision Critical added further value to the digital mediascape with the creation of Firefly Surveys, a research tool that capitalizes on the power of online social engagement. “It’s an honor to reward Vision Critical’s contributions to the digital world. Based in Vancouver, they have harnessed new technologies to great results.” congratulates Mark Greenspan, executive director of nextMEDIA and the Digi Awards. “With offices around the world, Vision Critical is a global leader in the delivery of cutting edge market research services and products. They represent the burgeoning growth of technology-based companies that are being formed in Canada.” “We are proud to receive this award,” says Vision Critical founder, Andrew Reid. “Through our unique range of technology platforms and research capabilities, Vision Critical provides remarkable insight into the consumer and gives our client’s the competitive edge they want.” Andrew Reid was recently named one of Canada’s top 40 under 40 by Caldwell Partners International, another sign of Vision Critical’s outstanding leadership and meteoric rise in the digital arena. About the Digi Awards & nextMEDIA The Digi Awards are presented by nextMEDIA to recognize and celebrate the accomplishments in the Canadian digital media industry. nextMEDIA Toronto and the Digi Awards set the standard for digital media in Canada and are designed to celebrate the current and future leading players in advertising, broadcasting, television production, interactive marketing and media buying. The Digi Awards are Canada’s premier showcase of digital media companies, products and pioneers that put Canada at the forefront of the international mediascape. About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel program. Follow Vision Critical on Twitter at!/visioncritical