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(Toronto, ON) January 31, 2012 – Vision Critical National Panels appoints Bouavanh Chatooria to Director, Quotations and Partnerships. Ms. Chatooria has been with Vision Critical for two years and has been a key contributor to the turn-around and rapid growth of National Panels during that time. Ms. Chatooria will be a key driver in building-out the Springboard B2B Network capabilities alongside consumer ones. “In the ever-changing world of online sample, we need to keep our finger to the pulse of the industry and sources of quality sample as it rapidly evolves and Bouavanh will take the lead in that role.” says Rob Berger, Senior Vice President, Managing Director – National Panels at Vision Critical, “Working alongside Chris Andaya, this talented team will bring the Springboard Network and National Panels to even higher levels of growth in 2012.” In addition to SparqTM, the world’s most advanced and widely used online community panel system, Vision Critical’s suite includes Firefly Surveys, a research tool that capitalized on the power of online social engagement through qualitative and quantitative surveys; and Customer Experience Management (CEM), a centralized web-based portal that gathers and integrates customer feedback to provide intuitive reporting capabilities to system users on a hierarchical basis. Actionable insights emerge that can quickly and directly impact business strategies. Vision Critical continues to win awards and recognition from their impressive product offerings, technology solutions and evolving partnerships.  Most recently, Vision Critical was named as one of the most innovative research firms by industry experts, GreenBook Blog. About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel program. For more information, please visit  and follow Vision Critical on Twitter at!/visioncritical