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Vision Critical one of the Most Innovative Firms

(March 16, 2012) Vancouver, BC – Vision Critical, a leading global consumer insights solutions firm, was awarded on of the top honors in this year’s GreenBook Research Industry Trends (GRIT) Report.  In its 11th year, GRIT is the leading and most comprehensive survey of the global market research industry.
“Vision Critical drove the conversation across multiple channels in 2011,” writes Leonard Murphy of GreenBook. “Their branding continues to pay dividends for them in the minds of the industry.”
“We are proud Vision Critical is considered one of the most innovative market research firms,” remarked Andrew Reid, Founder and CEO of Vision Critical. “This is the second consecutive year we’ve been named in the top three!”
About the GRIT Report
The GRIT study looks at methodology usage, emerging technique adoption, drivers of both vendor and method selection, industry perception of change, annual billings, and more.  They analyzed the differences between Client vs. Supplier respondents, tenure in the industry, geographic location, preferred methods of gaining information about the industry, sample source, and of course the coded responses for why they are considered innovative. The data is examined in multiple ways in order to glean insight on the drivers of perception around what makes a firm innovative with the hypothesis that these firms will help drive the repositioning of the industry in years to come and are growing despite the numerous challenges to the industry as a whole.