Vision Critical Opens South East Asia Office in Singapore

Demand for Vision Critical’s Cloud-Based Customer Intelligence Platform Grows Across Asia

Vancouver, BRITISH COLUMBIA and SINGAPORE – May 6, 2014 – Vision Critical, the leading customer intelligence platform provider, today announced its expansion into South East Asia with the opening of a new office in Singapore. With its Singapore office, Vision Critical now has a presence in 17 geographies.

Specializing in helping enterprises build communities of their customers, Vision Critical is a fast growing software company with more than 650 customers, including Singtel, Yahoo! and Kimberly-Clark. By using Vision Critical’s platform, these companies have improved their business decision making by engaging with their customers on an ongoing basis for real-time feedback and insight.

“Vision Critical’s growth around the world, particularly in the Asian markets, speaks to the rapid adoption of Vision Critical’s cloud-based customer intelligence platform. We are eager to continue our success in the South Asia territory,” said Scott Miller, group CEO of Vision Critical. “Since opening our first office in Asia in Hong Kong in 2012, there has been no better time to join Vision Critical.”

“The demand for Vision Critical’s technology in the Asia Pacific region has proven to be tremendous, and the opportunity in the South East Asia market is equally as huge,” said Mark Dwyer, vice president, Asia Pacific, Vision Critical. “Leading brands throughout the Asia Pacific are looking for better, faster ways of having ongoing conversations with their customers for feedback. These businesses need a platform that will enable them to include the voice of the customer to understand experiences, attitudes and motivations to drive innovation. Vision Critical provides them with that much needed software solution.”