Vision Critical® posts solid growth in 2011

Innovation and Expansion Equals Strong Growth
Vision Critical, a leading global consumer insights solutions firm, announces financial results for 2011. Revenue for the year was $72 million (CND$); up 17% from 2010.
“We are delighted with the continued growth of Vision Critical,” says Dr. Angus Reid, Chairman of Vision Critical. “To achieve almost 20% organic growth in a tough market is a testament to the strength of our product portfolio and our strong talent base of experts and implementation specialists.” He adds that as a private company Vision Critical does not release detailed earnings results, but “the company was profitable in 2011 – in line with board and management expectations.”
Looking forward to 2012, Reid predicts continued robust growth in both revenue and profits. “Our first quarter run rate has already put us over $80 million and that’s before further expansion in our international operations in China and Germany; several major new product launches and several strategic new appointments that will be announced in the coming weeks.”

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

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