Vision Critical will have a signifigant presence at this years Market Research in the Mobile World (MRMW) Europe conference, held in Amsterdam on April 18th–19th, 2012. The conference is a premier global industry series on mobile research and aims to provide the latest mobile and dual-mode research solutions and technology. Vision Critical is pleased to announce they have been invited to lead presentations on emerging research technologies and best practices.
“The conference promises to be an exciting and impactful programme comprised of presentations from distinguished experts and important and wide-ranging contributions on the current state-of-the-art and future of insight generation,” states Leonard Murphy, US conference chair. “There is an emphasis on mobile marketing research technologies and approaches.”
The event kicks-off with a focus on the latest advances in emerging research technologies from some of the world’s most innovative firms. On April 18th, Executive Vice President of Vision Critical, Ray Poynter, will moderate a round-table discussion, on how “SoLoMo” is impacting marketing and insight organizations and how it will be used in the future to drive business impact.
On April 19th, Andrew Reid, Founder and CEO of Vision Critical, will examine the current state of the development of best practices within the new research paradigm in his presentation Augmented Reality and the New Convergence.
“Vision Critical is a leader in the market intelligence community,” says Reid. “and mobile is crucial in understanding our consumers. We are proud to attend the MRMW to share our technology innovations, expertise and best practices in consumer insights.”
Please visit the event agenda for detailed information.
About Market Reaseach in the Mobile World
The Market Research in the Mobile World (MRMW) is an International Conference Series organised by the Merlien Institute. The aim is to bring together distinguished experts to discuss important and wide-ranging issues on the state-of-the-art of mobile marketing research. MRMW conferences are held annually in Europe, North America and Asia-Pacific.