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Vision Critical Research Shows Britain Ready for Olympics

Research conducted on the Discovery Viewpoint Community shows that many Britons are looking forward to the London 2012 Olympics.

Amongst the key findings are:

– 36% plan to watch coverage of the games often.

– 71% will watch the Olympics with their family.

– Athletics are the most attractive sport by far, with 55 per cent of respondents they are looking forward to watching this event.

– Swimming (26%), diving (26%), football (25%) and cycling (23%) are also popular.

The research was conducted on this community panel powered by Vision Critical from 6th July to 10h July, 2012, with a sample size of 2,741 community members.