Research conducted on the Discovery Viewpoint Community shows that many Britons are looking forward to the London 2012 Olympics.
Amongst the key findings are:
– 36% plan to watch coverage of the games often.
– 71% will watch the Olympics with their family.
– Athletics are the most attractive sport by far, with 55 per cent of respondents they are looking forward to watching this event.
– Swimming (26%), diving (26%), football (25%) and cycling (23%) are also popular.
The research was conducted on this community panel powered by Vision Critical from 6th July to 10h July, 2012, with a sample size of 2,741 community members.