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Vision Critical® Reveals Its Romantic Research Findings

New Reports Highlight the Connection between Intimacy and Technology

(Vancouver, BC) – Just in time for Valentine’s Day, Vision Critical reveals new research with a romantic twist. The K-Y® Brand Intimacy Report and Rogers Innovation Report show us the dynamic connection between intimacy and technology.

What would you rather be doing? Turns out, according to K-Y® Brand’s Intimacy Report, most Canadians prefer having sex over catching up on entertainment gossip (88%), playing video games (84%), working out (76%), or having a night out with friends (64%). Despite sex being a favorite pastime, it would seem Canadians just can’t get enough of it. More than half of Canadians (55%) report having sex less often than once a week with their partners, with 42 per cent stating they want to have sex more often!

It’s not just more sex they want, either. The majority of Canadians (64%) wish their partners would be more proactive in spicing up their relationships – everything from more vacations together (61%), to more date nights (50%) to simply trying new things (47%). Further research showed that while half of Canadians in long-term relationships (51%) feel that they are very honest and open with their partners when it comes to discussing their sexual fantasies and desires, the same proportion believe that their partners feel embarrassed to share theirs.

“In long-term relationships, it’s easy for day-to-day interactions to become routine and repetitive, but it’s important to find new and creative ways to stimulate your partner both emotionally and physically,” says Dr. Teesha Morgan, relationship expert and registered sex therapist. “Making time for both is the key to connecting with your partner and keeping things exciting in the bedroom and out on Valentine’s Day and beyond.” Half of Canadians (50%) wish their partners would put more thought into planning for special occasions, with Valentine’s Day being in the top four celebrated holidays by Canadian couples after birthdays (88%), Christmas (86%) and anniversaries (85%).

Speaking of excitement? Try using more technology. The Rogers Innovation Report revealed that more than one quarter of Canadian technology users say they stay connected with their significant other to keep their relationship exciting. In fact, young adults spend around 2.5 hours using technology to communicate to their significant other each day.

Are you single? Wondering how to ask that special-someone out this Valentine’s Day? Or, are you in a relationship you’d rather not be in? Surprisingly, the phone remains the most popular method, with 48 per cent of those surveyed having been asked out over the phone and 18 per cent acknowledging they were dumped the same way. While 31 per cent of 18-24 year olds surveyed said they have been asked out via a social networking site like Facebook, the favorite approach is still the phone. More than half (60%) of 25-34 year olds surveyed have been asked out over the phone.

What about texting? Is it a viable form for wooing? Apparently so. More than one-in-four (27%) respondents aged 18 to 24 think it is fine to ask someone out on a first date through a text message, 40 per cent say they’ve actually been asked out in a text message before, and 12 per cent have been dumped that way.

Overall, if you are looking to ask someone out, best bet is to call them. In a relationship? Try spicing things up this Valentine’s Day with a saucy text message. From what these studies show, your partner will appreciate it!

Research Methodology

Rogers Innovation Report: From January 13th to January 23rd 2012, an online survey was conducted among 1,403 randomly selected adult Canadians that own a smartphone or tablet and use texting, social networking, video calling, email, instant messaging, or BBM. The margin of error is +/- 2.6%, 19 times out of 20. The results have been statistically weighted according to region and gender. Discrepancies in or between totals are due to rounding.

K-Y® Brand Intimacy Report: The K-Y® Brand Intimacy Report survey was conducted in December 2011 by Vision Critical on behalf of K-Y® Brand among English-speaking Canadians age 25 years and older that have been in a long-term relationship for three or more years. The total sample size for this study is 1,000, with a margin of error of +/- 3.1% 19 times out of 20.

About Vision Critical

Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel program. For more information follow Vision Critical on Twitter at!/visioncritical