Vision Critical’s Customer Intelligence Platform Selected by Shangri-La Hotels and Resorts to Help Asia Pacific’s Leading Luxury Hotel Group Better Understand Their Customers
HONG KONG – November 18, 2014 – Vision Critical, the leading customer intelligence platform provider, today announced that Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, has launched the My Shangri-La Community. Powered by Vision Critical’s customer intelligence platform, the Insight Community will bring together a group of Shangri-La’s diverse international customers to provide meaningful feedback and insight on the company’s products and services.
Hong Kong based Shangri-La has a room inventory of over 37,000 across 88 hotels and resorts throughout the Asia Pacific, North America, the Middle East and Europe. Through its new online customer community, Shangri-La will participate in ongoing conversations with its customers to learn about their preferences. The hotel group plans to use customer feedback and insight to improve their understanding of loyalty awareness, resort review functionality and marketplace trends. The insight from the My Shangri-La Community will help the company continue to provide an exceptional hospitality experience and build a stronger emotional connection with its travelers.
“By teaming up with Vision Critical to create the My Shangri-La Community, Shangri-La will gain the customer intelligence needed to make better and faster business decisions, as well as validate innovative concepts and designs,” said Luca Deplano, vice president, brand communications at Shangri-La Hotels and Resorts. “The feedback and insight of our customers will be a direct source of inspiration for Shangri-La Hotels and Resorts.”
“As Vision Critical continues to expand its Asia Pacific customer base, I am pleased to have Shangri-La join our roster of globally recognized brands that see the value of customer intelligence to deliver better business outcomes,” said Peter Harris, executive vice president and managing director APAC, Vision Critical. “Companies worldwide are increasingly becoming more customer-centric. I am excited to see established Asia Pacific businesses, and those around the world, turn to their customers for strategic feedback and insight.”
About Shangri-La Hotels and Resorts
Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel companies, currently owns and/or manages more than 85 hotels under the Shangri-La brand with a room inventory of over 37,000. Over four decades the group has established its brand hallmark of ‘hospitality from the heart’. The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, India, Mongolia, Myanmar, Philippines, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.