Andrew Reid, Founder and CEO of leading global consumer insights and technology solutions firm Vision Critical, is featured on the summer edition of Vancouver Magazine, as the subject of the Panorama Q&A.
Andrew discusses the emergence of new approaches to market research, as well as the benefits of online panels to gather actionable data.
“My quest is to get real consumer insight. Business intelligence has always been about monitoring what the customer did, where they did it, when, how. But it has never explained why.” – Andrew Reid
Andrew Reid founded Vision Critical in 2000 to bring innovative online platforms to the market research industry and provide customer insights that give business a competitive edge. With his leadership, passion, and resilience, Vision Critical grew quickly internationally, winning recognition from a variety of organizations. Andrew has been selected as a finalist in the Ernst & young Entrepreneur of the Year award and was further honored as one of Canada’s top 40 under 40 by Caldwell Partners International and The Globe and Mail. Andrew has a stellar reputation as one of Vancouver’s best known entrepreneurs who built one of the most successful and respectable local companies.
To access the full Q&A, click here.