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Vision Critical’s Peter Harris Named Fellow of the Australian Market and Social Research Society

Managing Director of the Region Honored by Leading Industry Organization

SYDNEY – September 16, 2013 – Vision Critical, the leading provider of insight community technologies, today announced that Peter Harris, managing director of Australia and New Zealand, has been elected as a fellow of the Australian Market and Social Research Society (AMSRS). Peter received this honor at the AMSRS 2013 National Conference in Sydney, following his nomination by AMSRS earlier in the year.

Through this fellowship, the AMSRS recognizes that Peter has made significant contributions to the industry across important areas, including sharing practical expertise across the industry, providing ethical leadership and contributing to market research theory, original thought, conceptual structures in marketing, policy formulation and research into these areas. Additionally, the fellowship awards Peter for increasing the Australian public’s awareness and understanding of the value of market research throughout the geography, and increasing the size and scale of the industry as a whole in a way that benefits the profession.

“This is a humbling development in my career, but one which also makes me extremely proud and pleased to be working in such a vibrant industry. I will be making every effort to continue working with the AMSRS to boost awareness of the value of market research in the wider community, “said Peter Harris, managing director of Vision Critical Australia and New Zealand. “As the market research industry continues to evolve throughout Australia and New Zealand, the insight community approach in helping businesses gather insights about stakeholders will be increasingly important to share with the AMSRS audience.”

As one of Australia’s leading consumer and insight community experts, Peter has 25 years of experience in marketing, research and strategy planning across multiple sectors throughout Asia Pacific.  At Vision Critical, Peter is responsible for a growing a team of insight community technology experts, ensuring the quality output of all insights gathered for brands and organizations and maintaining key client relationships within Australia and New Zeeland.

 “We’re delighted that Peter has been elected as a new fellow and offer him warm congratulations. Peter’s contribution to our industry has been very significant and we’re looking forward to drawing on his expertise across a variety of AMSRS initiatives for the benefit of our members,” said Elissa Molloy, chief executive officer of the AMSRS.

In addition to his fellowship at the AMSRS, Peter is an active member of the Australian Marketing Institute, is a co-Chair of the Asia Pacific Research Committee (APRC) and sits on the Global Research Business Network leadership team (GRBN).