Vision Critical Sparq® 3 Customer Intelligence Platform wins 2018 BIG Innovation Award

Vision Critical today announced it has been named a winner in the 2018 BIG Innovation Awards presented by the Business Intelligence Group.

The Vision Critical Sparq® 3 platform is the only customer intelligence platform engineered to build and strengthen customer relationships within the process of gathering fast, high-quality customer insight to inform business decisions. The platform enables brands to look beyond transactional data by inviting customers to participate in insight communities – ongoing, secure two-way dialogues that provide a dynamic, comprehensive understanding of customer attitudes, emotions, and intentions.

“This year’s winners show the diversity of innovation and its impact on the economy, our cultures and the world as a whole,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to be honoring Vision Critical as they are leading by example and making real progress on improving the daily lives of so many.”

Organizations from across the globe submitted their recent innovations for consideration in the 2018 BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions and provide feedback.

 

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

About Vision Critical
Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology. Follow us on Twitter at https://twitter.com/visioncritical.