Vision Critical Taps Academica Group to Launch StudentVu Community Panel

New Partnership Provides Higher Education Audience Insights

Vancouver, British Columbia – January 10 2013 – Vision Critical, the leading provider of consumer insight technologies and services, is excited to announce the launch of Academica Group’s StudentVu Community Panel, the first community panel designed to specifically target university and college students. The new panel will enable companies and organizations to gain visibility into the needs and wants of higher education students unlike ever before.

Academica Group is Canada’s largest research-based marketing consultancy focused exclusively on the higher education sector. Academica Group gathered thousands of post-secondary students eager to participate in market research to launch a panel for an audience that has traditionally been difficult to recruit.

“StudentVu represents an amazing resource,” says Rod Skinkle, President of Academica Group. “The new panel captures what’s top of mind for today’s youth and most importantly, looks to gain insight from the next wave of highly educated consumers and key influencers in Canada.”

Vision Critical teamed up with Academica Group to launch the panel, providing panel development expertise and its own Community Panel management software. The StudentVu panel deployed its first study in November 2012 and is now available to purchase for businesses interested in accessing the consumer insights of university and college students.

“Companies often struggle to get a true understanding of the consumer needs of post-secondary students,” says Rob Berger, Managing Director of Market Panels at Vision Critical. “Using Vision Critical’s leading market research technologies we can solve the problem by helping businesses check the pulse of this key demographic.” 

About Academica Group

Academica Group is Canada’s largest research-based marketing consultancy focused exclusively on the higher education sector, and a worldwide leader bringing marketing innovation to higher education. On the foundation of their proprietary research, and through custom-designed research and engagement initiatives, Academica Group develops powerful strategies for institutional positioning, brand and reputation management, recruitment, and retention – across all higher education stakeholder groups. For more information, please visit www.academicagroup.ca.