Independent Analyst Roxana Strohmenger and Vision Critical Vice President of Product Marketing Neil Parker Discuss 4 Ways to Romance Respondents
Vancouver, British Columbia – February 11, 2013 – Vision Critical, the leading provider of insight communities, is pleased to announce that it will host a webinar featuring Forrester Research, Inc. Analyst and guest speaker Roxana Strohmenger on the topic of Engagement: 4 Ways to Romance Your Respondents alongside Vision Critical Vice President of Product Marketing Neil Parker. In time for Valentine’s Day, the webinar will air live on Thursday, February 14, 2013 at 10:00 a.m. PST and focus on techniques and strategies for organizations to better engage with respondents throughout the market research process.
“Customer engagement is the most critical success factor for businesses looking to gain deeper, more meaningful customer insights from their market research,” said Neil Parker, vice president of product marketing at Vision Critical. “When respondents engage with research, the feedback is both thoughtful and carries significant clout. But, like any relationship, engaging with respondents requires attention to their needs, creative ways to get their attention in the first place and a commitment from them to react.”
During the webinar Roxana Strohmenger and Neil Parker will explore how to:
• Foster respondent enthusiasm with well-designed user interfaces
• Support engaged forum conversations with smart moderation
• Nurture long-run engagement by preventing respondent fatigue
• Reach and engage new audiences through mobile research
The tools and tactics supporting engagement are crucial differentiators for businesses as they impact market research quality. Best practices are often closely guarded secrets and seldom thoroughly explored. In this session, listeners will gain an inside view of the best practices that experienced market researchers have gleaned from working with hundreds of companies and millions of respondents.
For more information about the webinar and how to register to attend, click here.
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.