Vision Critical Transforms Marketing Research Methods in Japan
Circumstances surrounding market research are rapidly changing with the ongoing boom of social media and smartphones. People are connected online more than ever before. Consumers communicate with brands differently and online media is overflowing with customer voices. As the media landscape continues to change swiftly, so must the methods for collecting feedback.
Vision Critical, a marketing technology company based in Vancouver, Canada, recognized a need for creating a better environment for brands to capture consumer insights. That “better environment” takes form in Vision Critical’s online insight communities, where brands can gain almost instantaneous feedback from their customers and stakeholders and engage deeply with them over time for continuous insight generation.
Read the full article from JETRO.