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Wall Street Journal: Your Employee Is an Online Celebrity. Now What Do You Do?

A growing number of professionals are using social media to build a personal, public identity—a brand of their own—based on their work. Think of an accountant who writes a widely read blog about auditing, or a sales associate who has attracted a big following online by tweeting out his store’s latest deal.

 

Read the rest of this article that features data from a joint study on social media conducted by Emily Carr and Vision Critical.