Webinar: Effective Ad Testing in a Changing World
Advertising executives are under high pressure to make million-dollar decisions on a daily basis. The ability to quickly test the impact of an ad or media campaign before deploying to the public can mark the difference between complete success and failure. Vision Critical helps global brands compare the effectiveness of their advertising against industry benchmarks—so placing that tv ad, radio ad, print ad or billboard ad isn’t based on gut feeling.
add+impact software can present countless ad options to your target audience and provide results quickly and cost effectively compared to other ad testing approaches. Global brand leaders such as Bing, a leading search engine; John Lewis, an upmarket department store; and Coca-Cola, one of world’s most popular beverage brands, rely on add+impact to make better business decisions and achieve their ambitious advertising goals.
During this webinar, Vision Critical’s Senior Vice President, Brett Tucker will discuss how add+impact can help advertisers:
- Discover which ad options best resonate with your target audience in days, not weeks or months
- Create engaging survey experiences to receive rich insights to drive better decisions
- Use proven tools and methodology to compare ad effectiveness against industry benchmarks
- Conduct testing at a fraction of traditional costs
Watch this webinar to see how companies can consistently exceed their ad targets.