Webinar: How NASCAR Increases Fan Engagement and Drives Business Decisions
NASCAR attracts more Fortune 500 sponsorships than any other sport. The company maintains a leadership position by focusing on the heart and soul of its business: its fans.
Learn how NASCAR uses Vision Critical’s customer intelligence platform to engage their fans for ongoing feedback and insight in order to make better business decisions. With the guidance of its NASCAR Fan Council, an engaged online community of 12,000 fans, NASCAR continues to increase sponsorship dollars, TV ratings, and viewership.
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