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What CMOs Need To Know About The Era Of Wearable Computing

Meeker, a respected venture capitalist who is hailed by many as the “Queen of the Net,” recently gave her annual State of the Internet presentation. One of her biggest predictions was the beginning of what she referred to as the “third cycle.”

Meeker explained that while product adoption cycles for smartphones and tablets are still in their early days, the beginning of a third cycle—led by “wearable” technology, such as Google Glass—is already under way. In the next few decades, we will see the emergence of wearable computing: think Google Glass, fitness tracking bracelets, and wearable computers. While technology cycles historically last 10 years, wearables and similar technology are arriving much stronger and sooner.

Read the full article by Vision Critical’s CMO, Tyler Douglas, on