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Why You Need To Listen to Your Fans

Fans are the bread and butter of sport teams, but are organizations doing what they can to keep them happy and loyal? This is the question we sought out to answer in a recent study.

Fan Councils have helped a number of leagues connect with their fans, but in a digital world where loyalty means so much more, we are now seeing teams build Fan Councils to interact with their fan base as well. Specifically, teams are now able to use insights directly from fans to drive season ticket sales, sponsorships, marketing investments and brand engagement –key factors in retaining fan loyalty despite performance.

Read the full article on MediaPost