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Is your marketing alive, awake and laying out the welcome mat?

Big data, co-creation, and understanding the Millennial generation (the children of the post-WWII baby boomer and the last generation born in the 20th century) were hot topics at a few events I’ve been to in the past month: AMI’s National Conference in Sydney and Vision Critical’s Global Client Summits in New York and Sydney. At these events, I got to have best-in-class conversations with people involved in managing hundreds of global brands about better customer engagement.

In New York, I listened to a real wake-up presentation from Polly LaBarre, one of the founding members of FastCompany, who posed an insightful question to marketers and researchers: are you alive, awake and open to the changes happening around you today, both in life and in business?

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