Insight communities deliver better insight. Faster.


An insight community is a group of customers who want your company to be better. They’re customers you’ve built an authentic relationship with over time based on trust and shared value.

Compared to other types of online customer communities, insight communities offer better member experience, superior customer intelligence and the highest ROI.

Over 600 global brands choose Vision Critical


For nearly 20 years, Vision Critical has remained the undisputed market leader in insight communities. Other online community vendors don’t even come close.

Adobe CustomerDewalt CustomerGoDaddy CustomerAurora Health Care CustomerAvianca CustomerESPN CustomerHyundai Customer

“When we have projects that require quick turnaround, everyone at Hyundai relies on our insight community to get the answers.”

—Elijah Kim
Senior Manager, Market Research, Hyundai Motor America


“Having an ongoing and open dialogue with our community members is critical. They trust us and we trust them. The insight we gather is much more powerful than we’d get from ad-hoc surveys because of this ongoing relationship.”

—Marie Policastro
Director of Brand Partnerships and Market Research, Barnes & Noble College


Uncover better insight in less time with less effort and higher ROI

Download 10 Smartest Brands to discover how companies like LinkedIn, DEWALT and Salomon use insight communities.

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