Business Strategy

How to increase fan engagement and drive business results [recap of webinar featuring NASCAR]

How to increase fan engagement and drive business results [recap of webinar featuring NASCAR]

Last week, I had the pleasure of co-hosting a webinar with NASCAR, a Vision Critical customer. Our guest speaker was Brian Moyer, Managing Director of Market and Media Research at NASCAR, who revealed how NASCAR increases fan engagement and drives business decisions. If you missed the webinar, watch an on-demand recording here.

Brian did a fabulous job sharing how NASCAR increases sponsorship dollars, TV ratings and viewership with the help of its NASCAR Fan Council, an award-winning, highly engaged online community of fans. Here were the top themes that Brian spoke about‰ – as told by tweets during the webinar.

Make your customers feel valued

Engage your fans to validate what you hear

Share what you‰’ve learned

Use customer intelligence to strengthen partnerships

Create a customer-centric culture

If you‰’d like to follow NASCAR‰’s lead and take a new approach to customer intelligence, check out our product webinar featuring Ian Chan, Product Manager at Vision Critical.

webinar: a new approach to customer intelligence



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