The 10 Smartest Brands:

How they use customer intelligence as a competitive advantage.

Companies like DEWALT, LinkedIn and Salomon are making real business impact by getting closer to their customers.

This e-book showcases 10 real-life examples of big brands that use customer intelligence to improve marketing content, create innovative products, raise Net Promoter Scores and enhance customer experience.

In this e-book you’ll learn how:

  • Wolverine uses customer feedback to sell more shoes that customers want
  • ESPN reduces research costs by as much as 85 percent
  • Four thousand beauty enthusiasts help Elizabeth Arden guide new product decisions
  • Alliant Energy improves customer satisfaction by 15 index points using customer feedback
  • LinkedIn helps improve the premium membership model—and drive more revenue

The stories in this e-book showcase the potential of customer intelligence and reveal how insight can be used to strengthen business impact.

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