The 5 competencies of
insights-driven businesses

Aired: Thursday, May 31, 2018

Time: 11 a.m. PT / 2 p.m. ET

Duration: 45 minutes followed by Q&A

The insights-driven company is breaking away from the pack

Insights-driven companies share a set of five competencies they use to discover, learn, and optimize data and insight. In doing so, they build better products faster, consistently launch more impactful marketing campaigns, make ongoing enhancements to the customer experience and generate more revenue.

With 20+ years of experience working with business leaders across a wide range of industries, guest speaker Cinny Little, senior analyst from Forrester, is an expert on what it takes to build an insights-driven business. In this webinar, she will dive into the competencies you need to develop and how to create a road map for your company’s transformation.  

Watch this webinar to learn how to:

  • Adopt the competencies of an insights-driven business and assess your company’s readiness for transformation
  • Prioritize the actions and investments for your organization’s transformation
  • Communicate the urgency of your transformation to decision-makers and stakeholders
  • Leverage a relationship-based approach to customer intelligence to accelerate change

Watch the recording

Learn how we use your personal data in our privacy policy and about our country/region options.