In the face of the Cambridge Analytica scandal, reaction from the public has been swift, emotional and intense. Customers are asking important questions: Why should they allow companies to track their activities and access their user data? Why should they participate in market research? Can they trust companies to keep their data safe and use it only for its intended purpose?
The uproar facing Cambridge Analytica is a wake-up call for data-driven marketers and researchers. It’s an urgent call to disrupt the traditional way of gathering customer data—a process that is often impersonal and fraught with many ethical grey areas.
Technology writer Alexandra Samuel’s insightful examination of this issue has appeared on The Verge, The Globe and Mail and JSTOR Daily. In this webinar, she will share her perspective on the repercussions for companies today and what the marketing and research industry should do moving forward.
Duration: 30 minutes followed by Q&A