The State of CX in ANZ: Bridging the Experience Divide

An exclusive webinar with Australian Marketing Institute chair Andrew Thornton and Vision Critical research director Liz Berks

CX is the new battleground

Eighty-nine percent of companies expect to compete primarily on the basis of customer experience in 2016.

But what’s the state of play in Australia and New Zealand?

This webinar presents key findings from research with Australian Marketing Institute (AMI) members, reflecting on how their business or organization is performing in this critical area for competitive differentiation.

Almost a third of responses came from the executive level and the findings provide a snapshot of CX drivers and trends, as well as the challenges facing professional marketers across ANZ in 2016.

In this on-demand webinar, you’ll learn:

  • How to see the experience divide from the marketer’s perspective
  • Why organizational and cultural change is required for good CX design
  • How to keep up with tech trends

On-demand webinar details:

WEBINAR TITLE:The State of CX in ANZ: Bridging the Experience Divide
DURATION: 30 minutes


Watch on-demand

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