The Authenticity Handbook

How companies can build trust and loyalty with their customers

The importance of adding trust to the trifecta of price, convenience and quality.

Great products and good prices used to be enough to build a billion dollar empire. But today’s empowered customers demand more. This reality has changed the decades-old formula for success and opened the door to nimble and innovative upstarts who are stealing customers and market share with one important competitive differentiator: authenticity.

Authentic helps companies:

  • drive loyalty
  • create advocates
  • generate word-of-mouth buzz and positive online content
  • reduce customer acquisition cost
  • boost average customer spend

So what are authentic companies doing that you’re not?

Read the Authenticity Handbook now and find out how easy it is to adhere to four basic principles that boost customer loyalty and your bottom line.

Written By

Andrew Reid

Founder and President, Corporate Innovation, Vision Critical

In 2000, Andrew Reid created Vision Critical to disrupt the way companies engage with their customers for meaningful feedback and insight. Andrew transformed the industry with a customer intelligence platform that’s now used by hundreds of companies to support secure, online, branded Insight Communities. Follow him @reidandrew

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