In a sea of sameness, authenticity is a critical differentiator

Great products and good prices used to be enough to build a billion-dollar empire. But today’s customers demand more—they seek out companies that they can believe in. To meet those expectations, companies need to create authentic relationships with their customers. Authenticity must permeate every aspect of your brand. Every touch point, every experience and every customer interaction.

Share on LinkedIn Share on Twitter Share on Facebook

Take the next steps in becoming more authentic with your customers


Enterprise Guide to Customer Experience

Build a dynamic and comprehensive end-to-end brand experience that engages with customers to truly understands their needs.


The Human Side of Product Innovation

How authentic, ongoing customer insight helps DEWALT and Chico’s create and sell better products.


Authenticity Handbook

Discover the four basic principles that boost customer loyalty, trust and your bottom line in the Authenticity Handbook.

What people are saying about authenticity

Vision Critical’s software creates an authentic, ongoing connection to your customers, helping you make data-driven decisions throughout the product-customer lifecycle.


Dewalt customer intelligence platform story

Kimberly Clark Customer Intelligence Platform for Customers


Molson Coors customer intelligence software provider



Nascar fan feedback community


Golf Digest Reader Feedback

Student feedback community for UBC

Health care community customer intelligence platform

Yahoo customer feedback software

Adobe user feedback customer intelligence platform

Customer Feedback to Improve Customer Experience

Singtel customer experience management software

User experience management software

Student Feedback Community