In a sea of sameness, authenticity is a critical differentiator
Great products and good prices used to be enough to build a billion-dollar empire. But today’s customers demand more—they seek out companies that they can believe in. To meet those expectations, companies need to create authentic relationships with their customers. Authenticity must permeate every aspect of your brand. Every touch point, every experience and every customer interaction.
Take the next steps in becoming more authentic with your customers
What people are saying about authenticity
Consumers rate brand authenticity very highly. It turns out that what consumers most want from brands is honest communication about products and services.
Authentic Brands Report, Cohn and Wolfe
Brands must figure out how to establish a sense of authenticity in all aspects of their business. Companies must take specific steps to show their human side—to show that they see customers for who they truly are: people who appreciate a genuine relationship to the brands with which they do business.
Tyler Douglas, Chief Sales and Marketing Officer at Vision Critical
Authenticity, for me, is doing what you promise, not 'being who you are.' That's because 'being' is too amorphous and we are notoriously bad at judging that. Internal vision is always blurry. Doing, on the other hand, is an act that can be seen by all.
Seth Godin, best-selling author and marketer
Hearing the words and walking the walk are widely different. Brands that don’t have internal alignment on the heart of why they exist or what problem they are solving for will become growingly irrelevant and see their sales and digital affected.
Anita Ardakani, CEO at Lovesocial
91 percent of customers want brands they follow to be authentic in their social media posts and 63 percent of customers would buy from an authentic brand.
Always try to get back to the customer and their reasons for being interested in you. That will keep you grounded in authenticity and help you evolve without losing what makes you unique
Matt See, Director of Social Media and Games at HSN
Vision Critical’s software creates an authentic, ongoing connection to your customers, helping you make data-driven decisions throughout the product-customer lifecycle.