BIG DATA AND BEYOND

How companies can find insight in Big Data

Did you know that only 0.5 percent of Big Data is being analyzed*?

That is such a tragically small amount it almost makes you wonder why there’s so much hype about Big Data. But there’s massive value to be found in Big Data—the trick is knowing where to dig. Or, in some cases, when to stop digging. Because as Vision Critical CMO Tyler Douglas notes, “companies already have access to a lot of customer information, but they don’t really know how to leverage it to make good strategic decisions.”

Download this eBook to find out:

  • The limitations of Big Data
  • How to get to the why and understand the nuances of customer behavior
  • How companies like Netflix, LinkedIn and others have a systematic way to consistently transform big data into actionable insight

*according to estimates by IDC

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