What leaders in health care are saying about customer-centricity
“Our insight community has allowed us to explore topics that might not have otherwise been given attention due to budget constraints.”
“We have the ability to quickly test concepts with our community, resulting in quick decisions internally.”
Today’s consumers have more information about health insurance premiums and packages and more options than ever before. This combination creates a unique challenge for insurance companies that once focused solely on the needs of institutional buyers. In this new landscape, insurance companies must now market and sell directly to consumers who expect more personalized services, enhanced online experiences and greater value.
Blue Cross Blue Shield’s journey to customer centricity
Blue Cross Blue Shield has embraced the reality of customer centricity and adopted tools that provide deeper insight into the attitudes, opinions and behaviors of their customers. Insight they uncover with ongoing, two-way dialogue with their customers helps Blue Cross Blue Shield companies inspire, validate and develop new, customer-led products and offerings.
From Horizon Healthcare Services to CareFirst BCBS, many Blue Cross Blue Shield companies within your organization are committed to better understanding the changing needs of members, employers and brokers by using Vision Critical’s customer intelligence software. Our industry-leading platform helps insurance providers uncover the insight they need to make better decisions in less time, with less effort and higher ROI.