Brewing innovation in a saturated market

How Keurig Canada beats competition to market with customer-validated products

In order to stay ahead in a competitive category, the innovation team at this leading coffee brand needed ongoing customer feedback to continually improve products and reduce business risk.

They found a solution that delivers continuous insight from a passionate community of coffee lovers. Insight that helps Keurig Canada brew fresh product ideas quickly and accelerates product launch timelines by 3 weeks.

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Learn how Keurig Canada:

Gains a deeper understanding of the competitive landscape

Prioritizes projects that will perform well without cannibalizing existing product lines

Utilizes fast, helpful feedback to validate strategies and avoid potentially costly mistakes

Watch the on-demand webinar now: