Brewing innovation in a saturated market
How Keurig Canada beats competition to market with customer-validated products
In order to stay ahead in a competitive category, the innovation team at this leading coffee brand needed ongoing customer feedback to continually improve products and reduce business risk.
They found a solution that delivers continuous insight from a passionate community of coffee lovers. Insight that helps Keurig Canada brew fresh product ideas quickly and accelerates product launch timelines by 3 weeks.