White Paper

Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data

Today’s media and entertainment world is not for the timid.

For decades, the media and entertainment (M&E) industry enjoyed a fairytale existence. But in recent years, tectonic shifts have disrupted long-established models of business and emerging technologies have empowered customers with more choices than ever before, leaving companies struggling to attract new customers and keep the existing ones happy.

So where does this leave M&E companies?

To survive and ultimately thrive, companies must evolve, and digital innovation is a must. But the call for change has created an identity crisis for the industry: Does a company’s mission lie with creating content? Distributing content? Both? How do companies most effectively promote their products in the marketplace?

Amidst all these changes, one fundamental truth has emerged. Companies need to find new ways to understand and engage an increasingly fickle and fragmented audience.

New Technologies

More screens, channels and digital platforms with rapidly morphing advertising displays

Fickle, Attention-Deficit Customers

“The average attention span of a human being in 2013 was about 8 seconds—one second short of a goldfish”

Big Data

Siloed, separate streams of information, lacking the necessary structure and context to provide a full picture

The need to create, maintain and nurture ongoing personal relationships with customers has never been more critical for media and entertainment companies.

Download this white paper to learn the key strategies required to build and maintain audience in today’s challenging media and entertainment landscape.

Read White Paper

Learn how we use your personal data in our privacy policy and about our country/region options.

Authored by Industry Heavyweights

Bill Harvey

Executive Chairman
Bill Harvey Consulting, Inc.

Bruce Friend

President, Global Media & Entertainment
Vision Critical