Video

Cathay Pacific

IMPROVING LOYALTY AND EXPERIENCE BY CONNECTING WITH CUSTOMERS

For today’s companies, understanding customers is a key competitive advantage.

Truly effective customer experience management is proactive, not reactive—once you’ve registered a problem, the customer relationship has already been damaged. To influence outcomes much earlier in the business cycle, companies need the caliber of actionable insight that only comes from an ongoing engagement with customers.

Bashuli Sane, Product Manager, Performance Measures at Cathay Pacific Airways, shares how placing the customer at the heart of the business, has resulted in better decision-making and higher ROI throughout the organisation.

Watch the video to learn how:

  • You can build better products with your customers
  • Improving customer experience drives long-term revenue
  • You can get a deeper understanding of what your customers want.

Watch the video now

Learn how we use your personal data in our privacy policy and about our country/region options.

Cathay Pacific LP thumb