CATHAY’S CUSTOMER JOURNEY
Cathay Pacific Airways
2015 ASIA PACIFIC WINNER OF INSIGHT COMMUNITY EXCELLENCE
Cathay Pacific Airways is the leading airline across Asia Pacific. Voted by airline passengers across the globe, Cathay Pacific has continued to lead in the top 3 as one of the World’s Best Airlines since 2010 (Source: World Airline Awards).
Unlike many of its competitors in the airline industry, Cathay Pacific has put the voice of the customer at the heart of innovation across the company. Through its customer community Cathay Pacific Insights, Cathay engages consistently with thousands of customers globally in over 17 countries, in a variety of ethnicities and across 4 languages — to help shape business decisions and the direction of the company.