On-demand Webinar:
The New Customer Playbook

How to Engage your Customers to Drive Innovation and Reduce Churn

Your customers have fundamentally changed the way they buy, according to a groundbreaking new report on the collaborative economy. If big brands want to maintain their dominance, they need to engage and innovate with their customers.

Discover how to drive innovation within your organization by engaging in real time with your customers. Watch now to learn:

  • The biggest threats to established brands, and how you can respond to these challenges.
  • Which companies are successfully collaborating with their customers on innovative products and services.
  • How the collaborative economy is re-writing the rules of marketing.
  • How online insight communities can help you effectively engage and collaborate with customers.

Featuring the authors of Sharing is the New Buying report:

Jeremiah Owyang

Jeremiah is the Chief Catalyst and Founder of Crowd Companies. Over his career, he has identified big trends before they happen, and helped major companies through the transition. He was a founding partner and research direct at the Altimeter Group and a former Forrester analyst.

Alexandra Samuel

Alexandra is Vice President for Social Media at Vision Critical, leading the company’s social media business and marketing strategy. She has written for the Wall Street Journal, the Harvard Business Review, TheAtlantic.com and Oprah.com.

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