For years, first-party data collection tactics relied on burying or omitting relevant information. Not only are these methodologies no longer acceptable, in many cases they are no longer legal.
First-party data is no longer free for the taking. Securing actionable, agile customer insights requires consent. That consent is a critical building block of trust and requires a structured, strategic approach to increasing transparency when capturing the voice of the customer.
What consent data is and what it means for your business
How data privacy & GDPR compliance push legislation towards transparency
How forward-thinking insight professionals can succeed in a consent data economy
How marketers are bridging the gap between personalization and privacy with consent data