Consent Data:

The Key to Unlocking Valuable Customer Insights

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For years, first-party data collection tactics relied on burying or omitting relevant information. Not only are these methodologies no longer acceptable, in many cases they are no longer legal.

First-party data is no longer free for the taking. Securing actionable, agile customer insights requires consent. That consent is a critical building block of trust and requires a structured, strategic approach to increasing transparency when capturing the voice of the customer.

consent-data-ebook

In this guide, you'll learn:

What consent data is and what it means for your business

How data privacy & GDPR compliance push legislation towards transparency

How forward-thinking insight professionals can succeed in a consent data economy

How marketers are bridging the gap between personalization and privacy with consent data

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