Roughly 10% of all retail transactions today are already completed online, both through desktop and mobile channels. More importantly, digital touchpoints influence almost half of the $4.5 trillion consumers spend through offline channels.
Despite the importance of having a solid e-commerce strategy, most companies have digital presences that are clunky at best.
Digital transformation requires a focus on your customers and their experiences
Getting e-commerce right starts with an understanding of the customer experience. At the heart of your digital transformation initiatives should be a focus on what consumers need.
According to Forrester, the following steps are required to building a strategy that stands out in today’s retail industry:
With a customer mindset, companies can take a giant step toward ensuring that all the strategies for online, offline and on-the-go work together…The process has to reflect how your customer wants to buy, not how your company is organized.
Leveraging customer relationships to improve the customer experience
Vision Critical helps leading companies build better customer relationships and get the insight they need to drive retailing initiatives—both digital and offline.
Our platform enables companies to grow the customer lifetime value by helping them bring together customers who provide ongoing feedback on improving the customer journey, optimizing marketing channel strategies and launching breakthrough product offerings.
By empowering companies to engage thousands of consumers, the Vision Critical platform democratizes how companies use the customer point of view in the decision-making process.