Customer Centric Product Innovation

How Prudential Singapore increased product revenue by 308% year-on-year

Prudential Singapore are market leaders in Protection, Savings and Investment-linked plans, with $31.5 billion funds under management as of the end of 2016. With increasing medical and health costs in the insurance industry in general, they needed to find affordable solutions for all their customers. By listening to customer needs and responding in real-time, Prudential Singapore refreshed 3 core product offerings to drive remarkable business results within 8 months.

How Prudential Singapore used customer intelligence to succeed within a single year

  • 17-point increase in customer satisfaction
  • 308% increase in revenue gains for PRUgolden retirement plan
  • 18% increase in premiums revenue for PRUshield medical plan
  • 87% customer recommendations


What can you achieve in your first year of using customer intelligence? Watch this presentation filmed at the 2017 Customer Intelligence Summit in Sydney to find out.


Namrata Jolly

Director, Head of Customer & Digital, Prudential Singapore

Prudential Singapore is the 2017 Visionary New Community Winner.


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