Putting the “customer” in customer experience
How to scale and optimize a CX strategy that drives CSAT, loyalty and revenue
Despite huge investments in CX, many companies are struggling to meaningfully improve the experience of their customers. At the heart of the issue is a lack of a solid, scalable strategy. In fact, many companies today still haven’t mapped out the customer journey.
With more than 25 years of experience under her belt, Annette Franz knows what it takes to create a CX strategy that delivers ROI. In this webinar, she will explore the steps you need to take as a business leader to to optimize your CX initiatives.
Watch this webinar to learn how to:
- Take a systematic approach to optimizing and scaling your strategy
- Avoid common mistakes when mapping the customer journey
- Enable collaboration between CX, marketing, research, product and other teams
- Use customer feedback effectively in the customer journey mapping process