Customer insight has never been more important. To be competitive, decision makers from every area of the business need to understand customer trends.
However, few topics are more contentious today than how organizations collect data generated by customers who buy goods and services and the consumers who use them.
This TDWI Insight Accelerator focuses on customer analytics practices and how organizations must adapt them to increasingly stringent requirements for getting customer and consumer consent.
Trends in customer analytics and privacy regulations
How regulations address personal data
The power of consent data for customer insight
Recommended best practices