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Report

TDWI Insight Accelerator: Customer Insight in the Age of Consent

How organizations can build on trust to learn from and engage with customers

Customer insight has never been more important. To be competitive, decision makers from every area of the business need to understand customer trends. 

However, few topics are more contentious today than how organizations collect data generated by customers who buy goods and services and the consumers who use them. 

This TDWI Insight Accelerator focuses on customer analytics practices and how organizations must adapt them to increasingly stringent requirements for getting customer and consumer consent. 

In this TDWI Insight Accelerator, you'll learn:

  • Trends in customer analytics and privacy regulations
  • How regulations address personal data
  • The power of consent data for customer insight
  • Recommended best practices
 

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