If the pundits are correct, customer expectations have shifted from “always on” to “effortless.” Any customer interaction that interferes with a seamless brand experience erodes customer satisfaction and loyalty. In this session Reid explores how technology is driving the changes in customer expectations and he uncovers the market realities that influence the way brands and consumers interact with one another today and what that means for the customer intelligence industry.


Andrew Reid
Vision Critical founder and president of corporate innovation

You are the link between
brands and customers.

Download The Enterprise Guide to Customer Intelligence to explore the strengths and weaknesses of the primary sources of customer intelligence and learn how authentic customer feedback can be a potent competitive advantage.