The journey to customer-led

Why great businesses focus on customer lifetime value

Do you understand the real reason WHY your customers choose your products or services? Or why they choose something else instead?


According to Gartner, 89% of businesses expect customer experience to be their primary differentiator by 2017. In this presentation at the 2017 Customer Intelligence Summit, Peter Harris, EVP Asia Pacific at Vision Critical, unveils the hallmark that will define business growth in the future.

Hear how these insight-driven brands win market share through customer relationships:

Bauer Media NZ: identifies market potential and validates future product developments

LinkedIn: uses little data to provide context to big data

Stockland: co-creates with customers throughout the entire product journey

All good businessesĀ are now customer-centric in their approach. What separates the good from the best is being customer-led.


Peter Harris

EVP & Managing Director, Asia Pacific, Vision Critical


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