WHY YOUR BEST CUSTOMERS SHOP AROUND
Your best customers may be cheating on you with one of your competitors — transactions your CRM system is incapable of capturing.
Studies have shown that big spenders aren’t loyal. Chances are if they’re splashing out in your store, they’re probably doing the same next door.
Listen to renowned Forrester analyst Anjali Lai, and our own Bruce Warren, as they dissect the seemingly contradictory behavior of your high value customers and dig in to:
- A better way to measure customer loyalty
- The shocking reality of lost sales
- How emotion impacts buying decisions
WEBINAR The New Rules of Customer Loyalty
DURATION 1 Hour